The Twelvecity Blog
Ideas That Move Businesses Forward
Ideas That Move Businesses Forward
Strategy, creativity, technology, and the thinking behind the work. We write about what we know, what we’re learning, and what we believe is shaping the future of digital business in Africa and beyond.
Your Domain, Your Hosting, Your Reputation: Why Digital Infrastructure Is the Most Underrated Business Decision in Kenya
Nobody talks about digital infrastructure at business conferences. It doesn't make it onto lists of the top ten business growth [...]
The NGO Digital Gap: Why Kenyan Nonprofits Are Invisible Online and How to Fix It
There are thousands of organisations in Kenya doing extraordinary work. Feeding children in informal settlements. Equipping young women with skills [...]
Why Kenyan SMEs Are Losing to Bigger Competitors — And How Custom Software Changes That
There is a conversation happening in boardrooms, business parks, and co-working spaces across Nairobi right now. It goes something like [...]
Digital Marketing in Kenya 2026: What’s Working, What’s Dead, and What’s Next
If you are still running your digital marketing in Kenya the same way you were running it in 2022, you [...]
The Real Cost of Not Having a Brand Strategy in Kenya’s Crowded Market
Here is a scenario playing out in hundreds of Kenyan businesses right now: two companies offering identical services, at similar [...]
Why Most Kenyan Business Websites Are Losing You Customers — And What to Do About It
Let's not be polite about this. There are tens of thousands of business websites in Kenya right now that are [...]
